I’ve been struck by how few micro, small, and mid-size businesses, regardless of their level of success, have any kind of Account Management process for their important clients.
Any size business with a clean Account Management process, can expect 3x results or better. Those without one are likely leaving a door wide open for competitors. Many business owners and business development managers are deluding themselves on the true level of customer loyalty and satisfaction and are certainly losing money with inefficiencies and neglect.
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Also published on Medium.