I recall a research study based on reciprocity, that discovered we have far few friends than we think we do. About half as many, if you define a friend as the kind of person who foregoes their Saturday plans to help you move, in the rain, because … [Read more...]
How’s Your Customer Lovelife?
Do you think your customers are infatuated with you, or are you delusional? Reminder, your client, is the person, or persons, who decide to do business with you and your organization. You have internal and external customers. Your external … [Read more...]
No, Your Customers Don’t All Love You
Whenever I hear an entrepreneur or executive describe how much their customers love them, I cringe. I am reminded of a recent research study that discovered, based on reciprocity, we have far few friends than we think we do. In fact, about half as … [Read more...]